Census challenges are a reality for most, if not all facilities at one time or another. During these times, we seek to intensify our marketing and outreach efforts in order to drive census. The question that we must be able to answer however, is how effective are our marketing and outreach strategies within the market place.
During this insightful webinar, Neil Kjeldsen, a marketing specialist with a national reputation for quality outcomes will illustrate several "go to market" strategies to showcase your facility and help you attract the residents you desire! Specific objectives for this webinar include:
- Identify unmet needs within your community's long term care delivery system.
- Explore strategies for establishing a market presence as the "go to" provider for these unmet needs.
- Evaluate the effectiveness of your marketing strategies.
- Explore market strategies for attracting and admitting the residents you want!